Keep The Title, Directory And Headlines Relevant

How exactly the crawlers read pages is a secret guarded about as closely as Coca Cola’s special syrup formula. One thing that does seem to have an effect though is the title of your URLs and files.

When you create your pages and view them on your computer before uploading them to the server, you should find that AdSense serves up ads related to the name of the directory that holds the page. That gives a pretty big clue as to at least one of the things that Google is looking at: the name of the directory.

Actually, it’s not just the name of the directory that’s important. The name of the file plays a big part too.

If you have a website about wedding trains and the title of one of your pages is trains.php for example, there’s a good chance that you’ll get ads about Amtrak and Caltrain. That wouldn’t give you many clicks. Change the name of the file to weddingtrains.php and there’s a much better chance that you’ll see ads related to weddings.

If you find that the ads that are appearing on your site have nothing to do with your content, the first places to look are your directory and your title. Make them more relevant to your content and you should find that you get better ads. Another place to look is your headlines. Instead of using a tag for your heading, try using the < h1 > tag with headings that contain your
keywords. That should help them to stand out to the crawlers.

And if you don’t have any headlines at all, try adding some.

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Attracting Relevant Ads

Getting the color and placement right will help improve your click-through rate. But neither of those will affect which ads your site serves.

In theory, Google controls the ads that appear on your site. You don’t get to choose them at all. In practice, there are a few things that you can do to stop irrelevant ads from appearing and ensure that you get the ads that give you cash.

The more relevant the ads, the greater the chance that a user will click and you’ll earn money.

The most important factor is obviously going to be your content. Google’s crawlers will check your site and serve up ads based on the keywords and the content on your page.

Bear in mind that Google’s crawlers can’t read graphics or Flash or pretty much anything that isn’t text. I’ll talk about content in detail in Chapter 11 but for now, remember that if you want to keep your ads relevant, you’ve got to have the sort of page that Google can understand and use to give you the ads you want.

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It's "Hidden Money"

"Seeing is believing", they say. Most webmasters love to obsessively track their visitors, earnings and CTR's several times a day. They love to see what's there, but they often miss what can be.

AdSense doesn't give you ultimate control over which ads are served, how the ads are rotated or what each click is worth . That's a good thin g, because it's hands-free income. (It does give you some control though, and I’ll tell you how to use those controls in this book.)

But many webmasters still think that once you've stuck the AdSense code on
your page, there's little you can do except wait and watch. Nothing could be further from the truth! Google gives you a great deal of control over you r ads, and especially their visual or graphic elements. By tweaking these elemen ts to you r advantage, you could easily — in as little as a few minutes — mu ltiply your click-throu gh s many, many times over!

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How To Make More Money With Google AdSense

Google wants a slice of your traffic. And they're willing to pay big bucks!

For those who have been complaining of high traffic and low sales, there's simply n o better way to cash in on those hard-earned visitors to your web pages.

AdSense makes i t so easy!

There's no complicated software to install, no need to scout for affiliates, nothing to buy and no need to even have a merch ant account. So… Why isn't everybody doing this? More importantly, why isn't everybody making the most of it?

Nothing could be further from the truth!

Google gives you a great deal of control over you r ads, and especially their visual or graphic elements. By tweaking these elemen ts to you r advantage, you could easily — in as little as a few minutes — mu ltiply your click-throu gh s many, many times over

Read more...